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Beijing after a decade of operation, Pacific department store in Pacific Century officially closed on October 25, bringing the two Pacific Department Store, Beijing closed all stores. For the capital of the Pacific Department Store defeated reason, experts believe that because of the Pacific Department Store in Beijing position is too high.

see “China Daily” reported:



“Due to its unclear brand positioning, Pacific Department Store failed in Beijing,” said Lai Yang, director of the Beijing Vocational College of Finance and Commerce business research institute.

Beijing Vocational College of Finance and Trade Lai Yang, director of business research, said: ” Pacific Department Store defeated the capital because it is unclear brand positioning. “

above the brand positioning refers to the” brand positioning “, in the comprehensive analysis of target market and competition under the premise of the original product line to create a unique brand image, and the overall image of the brand design, communication, and thus occupy the minds of consumers in the target value of the status of a unique process or action. Pacific Department Store closed outlets (stores), the holders of prepaid card (prepaid) customers in the next month for the refund.

lines now The industry is highly competitive, in order to gain a firm foothold in the capital should have its own magic. Some merchants sell a variety of premium brand (luxury brand) products, to meet the luxury wannabes (luxury brand catch-up) demand, and some businesses have a good reputation of self-owned brand (own brand), some businesses will position itself as a fashion hub (Fashion Center).